Click View Terms and then agree to the Facebook Lead Ads terms and conditions after you’ve read them.ĥ. Choose the Page you plan to use for the lead ad. Choose Lead generation as your objective and name your campaign.Ĥ. In Ads Manager click Create in the top left corner.ģ. Here’s how to set up Facebook lead generation ads, step by step.Ģ. How to create a Facebook lead ad in 10 steps This allows marketers to follow-up more efficiently, which is vital for closing the deal. That’s key for Facebook’s 88 percent share of mobile users–especially since it typically takes 40 percent longer to complete forms on desktop.Īnother advantage Facebook lead generation ads offer is that generated leads can be synced directly with your company’s customer-relationship management system or downloaded as a. The rest can be completed in a few easy taps.Ī major attribute about lead ads is that they are optimized for mobile. When someone clicks on a lead ad, they presented with a form that’s pre-populated with information from their Facebook profile. These forms allow marketers to capture details from customers while offering opportunities to connect, such as newsletter subscriptions, demo requests, or contest registration. What are Facebook lead ads?įacebook lead ads are essentially promoted forms. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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